Certified Agile Marketing Specialist™

Foundation Level

Agile Marketing training provides a unique perspective on the marketing and sales process, incorporating Agile techniques that produce amazing results in product development, software development, and in various other industries.

Trainer: Maria Matarelli


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The Certified Agile Marketing Specialist™ (CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™ (CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. 

This course will cover the fundamental practices and specific, actionable steps that lead to massive speed when applied to marketing and a massive increase in revenue when applied to business growth.

WHO IS THIS FOR:

This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides a foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing the first-hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.


CERTIFYING BODIES:

This course is certified by Agile Marketing Academy. Participants will receive their certification from the Agile Marketing Specialist™ course after passing a short exam.

With this course you will have an Agile Thinkers Academy certificate of attendance and you'll become a member of our online Community.

 

OTHER INFO:

 LEARN REMOTELY Join a class from anywhere

 FRAMEWORK-NEUTRAL Explore beyond the limitations of a single agile framework

 MINIMUM OF 16 HOURS TO COMPLETE 

 PREREQUISITES No previous experience needed

 TERMS OF PARTICIPATION

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KEY OUTCOMES:

  • Agile Marketing foundations and core values;
  • How Agile is used in Marketing;
  • Visual collaborative approaches for identifying customer needs;
  • An iterative process for fast results & sustainable growth;
  • Focusing on the customer relationships that carry the most value;
  • Organizing into channels of Filtering, Educating, and Selling;
  • Creating systems and messaging to find your ideal customers;
  • ​Review of case studies applying these techniques for rapid growth;
  • ​​Beyond theory, into real-world application.



WITH YOUR ACADEMY YOU'LL BECOME A MEMBER OF OUR COMMUNITY:


Share experiences, tips, and other insightful knowledge with a community of Agile practitioners.

  • Insightful case studies

  • Access to XA Week content

  • Access to an Agile employment marketplace

  • Self-study materials

  • Open door to a network of Agile practitioners

  • Invitation to exclusive master classes & webinars

Our programs leverage a range of highly dynamic teaching methodologies, including cohort assignments, class lectures, exercises and case studies, all aimed at improving your skills as an agent of change.

These teaching methods have been strategically combined to foster an optimal learning environment.

Ready to change the way you work?